Thin Pizzas, Full Execution
Boston’s Pizza loves to create unique menu items for their seasonal offerings, so when they unveiled their crispy, thin crust creations for Summer, we knew these light, flavorful pizzas deserved an all-out, integrated campaign across every aspect of their media.
From conception to art direction to executing social-specific creative, we drove Boston’s to use this LTO as a starting point to weave their philosophy of using fresh ingredients into their daily marketing. The result was a new Instagram layout designed specifically with the grid in mind, a new “Fresh Ingredient” series for social posts and consistent language across our print, radio, email and digital media.
SERVICES: Design, Photography, Copywriting, Social Content, Paid Media