Patients Are Still Customers
At Recreation, we believe that healthcare and pharmaceutical marketing tends to forget that patients are customers first, and demand user experiences that align with the consumer brands they interact with on a daily basis. Patients don’t understand what phrases like “Better Outcomes” mean for them, so we do our best to meet patients where they are, with a relatable customer experience they can understand.


Patient Voices
As a patient ambassador for people with Diabetes. Rob’s experience as a healthcare marketer and a healthcare influencer give Recreation a distinct advantage when designing patient campaigns using influencers. Providing access to patients via the peer influencers they have already opted into gives healthcare brands a chance to be more human while still maintaining compliance and regulatory standards.
