More Retailers Should Consider Going Dark For Black Friday

For the 5th year in a row, outdoors retail leader REI will be closing on Black Friday giving their employees an extra day off for the holidays and encouraging their shoppers to use the time to step outside, or #OptOutside. This may seem like an extreme business choice to other retailers, but perhaps others should look into closing on Black Friday and avoid the crazy day altogether.

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11/4/19

What's an Impression? And How to Make a Good One on Facebook.

According to Facebook, the update is designed to, “Make it easier for businesses to make comparisons across paid and organic channels.” In other words, creating more of an apples-to-apples comparison between organic and paid results.

 
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11/4/19

Even Flourishing Make-Up Brand Struggles with Foot Traffic

In 2017, Morphie had only one store in Burbank but it’s on track to have 50 stores in four countries by the end of 2019. In 12 select stores, Morphie has expanded to attract creators.

 
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10/21/19

If It's Memeable, It's Profitable

In an office tour Youtube video, a two-second clip of Jenner singing to baby, Stormi has become the latest and great meme.

 
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9/9/19

Start Dating ... With Facebook?

The second-least-sexy social media app has officially entered the business of love. Facebook Dating, which has existed in other countries, launched in the US on 9/5 in the hope that Facebook can compete with existing dating apps like Tinder and Bumble.

 
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