7-Eleven // “Time to Train with Dak”

// The Brief

Produce a spot featuring Dallas Cowboys’ Quarterback Dak Prescott for 7-Eleven’s “Game Day Ready with 7-Eleven” campaign.

// The Solution

When other agencies couldn’t meet the requirements of the brief within the timelines of Dak’s schedule, Recreation stepped up to the challenge. The resulting spot, “Time to Train,” wasn’t just successful creatively, but also built the foundation of a positive working relationship between Dak (who loved and shared the spot) and 7-Eleven.
As a bonus, we created story content while on set, successfully navigating four separate content shoots in a single production day.

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