Meet the Team

Every agency is only as good as its employees. If that’s the case, we’re pretty awesome. This team is made up of seasoned agency professionals and emerging artist from both digital and traditional advertising bakgrounds, handpicked for their passion for solving problems and determination to bring ideas to life. Plus we’re really fun to work with.

Leadership

Hot Take:

Cilantro is ultimately what’s wrong with our world.

Sterling

// Co-founder/Managing Partner

Along with more than twenty years of account and strategy leadership, Sterling brings a “never been done before” mentality to the agency. Prior to Recreation, he was Director of Account Management at Splash Media, where he met his Rec co-founder, Rob Howe, and VP/Client Service Director at TracyLocke, where he lead strategic planning for accounts such as 7-Eleven, Samsung, Clorox, 24Hour Fitness, and Sony Playstation. He currently serves on Texas A&M’s Marketing Advisory Board.

Hot Take:

Humans are genetically superior to pugs in every way.

Rob Howe

//Co-founder/Managing Partner

Rob, a former professional athlete with the Harlem Globetrotters, has more than ten years of digital and social media marketing experience. Along with co-founding Recreation with Sterling Hayman, Rob founded Diabetics Doing Things: a podcast featuring inspirational interviews with other Type 1 Diabetics. He volunteers as a Board Member for JDRF Dallas, is a member of the BeyondType1 Leadership Council, and is a host and speaker for the American Diabetes Association.

Directors Cut

Hot Take:

Adults shouldn't nap.

Krista McCrimmon

//Creative Director/Copywriter

Before joining Recreation, Krista was Group Creative Director at Johnson & Sekin for brands such as Baylor University, Fossil, Caliber Collision Centers, and Fuzzy’s Taco Shops. Prior to J&S, she worked on American Airlines, Nationwide Insurance and Texas Tourism at TM Advertising; she began her almost 20-year career at 22 Squared in Tampa, Florida. She has also served as an adjunct professor for the University of North Texas Communication Design department.

Hot Take:

Art Directors shouldn't have to write bios.

Zack Ward

//Creative Director/Art Director

Zack Ward is an American business magnate, software developer, investor, author, and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Ward held the positions of chairman, chief executive officer (CEO), president and chief software architect, while also being the largest individual shareholder until May 2014. He was a major entrepreneur of the microcomputer revolution of the 1970s and 1980s. He also singlehandedly cured polio in India.

Hot Take:

Getting a passport should require tourist training.

Josh Barto

//Creative Director/Copywriter

After starting his career as the in-house writer for Pier 1 Imports, Josh shifted over to agencies like The Integer Group, TRG, and Hawkeye. Over the years, he has worked on (and learned from) brands ranging from Capital One and USAA to 7-Eleven and See’s Candies. His experience spans traditional advertising, social, retail, experiential, and results-driven communications. He has cats.

Extended Edition

Courtney Smith

Account Executive

Hot Take:

Taylor Swift is basic and boring.

Yuri Strain

Account Supervisor

Hot Take:

Movie first, book second.

Zach Smith

Content Strategist

Hot Take:

Pineapple is the best pizza topping.

Ken Cao

Art Director

Hot Take:

People were meant to walk on all fours.

Caitlin Critchow

Social Media Manager

Hot Take:

Home Alone is a terrible movie.

Cameron Ingram

Assistant Account Executive

Hot Take:

Pizza should never be eaten cold.

Ashley Bright

Office Manager/Copywriter

Hot Take:

Soup can be an entree.

Associate Creative Director/Copywriter

Hot Take:

We’ve already made contact with aliens.

Madison Copeland

Production Artist

Hot Take:

Whataburger is overhyped.

Andrew Plock

Abigail Travis

Account Executive

Hot Take:

Most hot takes are lukewarm at best.

Natalie Garza

Art Director

Hot Take:

Boneless chicken wings are just chicken nuggets.

Lauryn Jones

Social Media Manager

Hot Take:

You can’t separate the art from the artists.

Laurel Tauben

Designer

Hot Take:

The most “adult” beverage is water.

Enzo

Canine Executive Officer

Hot Take:

Garbage is a delicacy.

Courtney Smith

Account Executive

Hot Take:

Taylor Swift is basic and boring.

Ken Cao

Art Director

Hot Take:

People were meant to walk on all fours.

Yuri Strain

Account Supervisor

Hot Take:

Movie first, book second.

Josh Barto

Associate Creative Director/Copywriter

Hot Take:

Getting a passport should require tourist training.

Ashley Bright

Office Manager/Copywriter

Hot Take:

Soup can be an entree.

Zach Smith

Content Strategist

Hot Take:

Pineapple is the best pizza topping.

Cameron Ingram

Assistant Account Executive

Hot Take:

Pizza should never be eaten cold.

Abigail Travis

Account Executive

Hot Take:

Most hot takes are lukewarm at best.

Caitlin Critchow

Social Media Manager

Hot Take:

Home Alone is a terrible movie.

Natalie Garza

Art Director

Hot Take:

Boneless chicken wings are just chicken nuggets.

Madison Copeland

Production Artist

Hot Take:

Whataburger is overhyped.

Andrew Plock

Associate Creative Director/Copywriter

Hot Take:

We’ve already made contact with aliens.

Lauryn Jones

Social Media Manager

Hot Take:

You can’t separate the art from the artists.

Laurel Tauben

Designer

Hot Take:

The most “adult” beverage is water.

Enzo

Canine Executive Officer

Hot Take:

Garbage is a delicacy.

If you think your face should be on this list, reach out to us at jobs@recreationdallas.com