American Airlines Cargo // “Pets Take Flight”  (Pet Embark)

// The Brief

Launch the Pet Embark program

// The Solution

After American Airlines’ introduced new regulations for flying with pets, overwhelmed customers were bombarding AA Cargo with questions. To launch the explanatory program, we created a video that was entertaining while clearly breaking down the steps; we also provided all assets for an extended multimedia campaign that included paid social with an SEO focus. Using cute animals was a strategic way to keep viewers engaged with the detailed, complicated process.

Consumers tend to be undereducated on the process of traveling with pets,

which leads to negative experiences that are attributed to the airline.

More Work

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