Nathan Majors, Attorney at Law // "The Rock ‘N Roll Lawyer"


// The Brief

Help established lawyer Nathan Majors add more personality to his advertising.

// The Solution

We invented the Rock and Roll Lawyer. Our client’s side hustle is a popular Guns N’ Roses cover band, so we created a second persona to advertise to his fans, including branding, photography, and a tool kit of badass iconography. Ad placement was unconventional: in addition to print and outdoor, we also advertised in dive bars, clubs and music venues.

It was important to find a balance between professionalism and badassery, which was accomplished through bold colors, striking photography, and sharp, ownable iconography.

It was important to find a balance between professionalism and badassery, which was accomplished through bold colors, striking photography, and sharp, ownable iconography.

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