Homemade Brand Ice Cream // “Made to Share”
// The Brief
Promote Homemade Brand Ice Cream’s shareability.
// The Solution
With competitors entering the Homemade Brand market, we needed to put a stake in the ground beyond the obvious “ice cream tastes good” angle. We created a multimedia campaign that brought the “Made to Share” tagline to life in a way that created an emotional reaction from the brand (not just TO the brand). According to our Video Completion Rates, Moms – our primary target – were convinced:
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- Facebook: 89% VCR (industry average is 30%)
- Connected TV: 99% VCR (industry average is 89%)
- Online video: 91% (industry average is 80%)
As part of a multimedia campaign leveraging moments that are “Made to Share,” we maximized our time on set by
creating a library of still photography assets.
