![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_Header_Desktop-scaled.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/03/CreamoftheCrop_Header_Mobile.jpg)
Homemade Brand Ice Cream // "Cream of the Crop"
// The Brief
Develop a campaign to boost awareness of Homemade Brand Ice Cream’s new dairy-free options.
// The Solution
Because we were launching a new product line on a very limited budget, we built on the integrity of Homemade Brand’s parent company, United Dairy Farmers (UDF). Leaning into the “All-American Farm” historically championed by UDF, we created an integrated campaign called “Cream of the Crop,” based around a whimsical dairy-free farm for lactose-intolerant dessert lovers.
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_1-scaled.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_9-scaled.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_2-scaled.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_5-scaled.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_7-scaled.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_4.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_8.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_3.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/02/CreamoftheCrop_6-scaled.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/03/CreamoftheCrop_1_M.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/03/CreamoftheCrop_8_M.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/03/CreamoftheCrop_2_M.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/03/CreamoftheCrop_3_M.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/03/CreamoftheCrop_7_M.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/03/1.png)
![](https://recreationdallas.com/wp-content/uploads/2022/03/CreamoftheCrop_4_M.jpg)