Nathan Majors, Attorney at Law // "The Rock ‘N Roll Lawyer"
// The Brief
Help established lawyer Nathan Majors add more personality to his advertising.
// The Solution
We invented the Rock and Roll Lawyer. Our client’s side hustle is a popular Guns N’ Roses cover band, so we created a second persona to advertise to his fans, including branding, photography, and a tool kit of badass iconography. Ad placement was unconventional: in addition to print and outdoor, we also advertised in dive bars, clubs and music venues.
It was important to find a balance between professionalism and badassery, which was accomplished through bold colors, striking photography, and sharp, ownable iconography.
It was important to find a balance between professionalism and badassery, which was accomplished through bold colors, striking photography, and sharp, ownable iconography.
