Drive summer traffic to UDF

UDF’s seasonal Peaches & Peaches ice cream is their most popular flavor, with people ntensely awaiting its summer debut each year. We played off this anticipation by creating a bright and cheerful multimedia campaign with lots of whimsy and retro style called “Take a Trip to UDF.” It positioned the convenience store as a destination for summer road trips, with Peaches & Peaches being a must-purchase item at the recently-renamed DipSide ice cream counter. (“DipSide” was used in headlines to put the new name front and center.)

Because we were in a peak Covid summer, we created collage-style illustrations that took the product outdoors, making it feel integral to safe, summery activities.