![](https://recreationdallas.com/wp-content/uploads/2022/04/Group-255.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/Group-256.jpg)
United Dairy Farmers // “Take a Trip to UDF”
// The Brief
Drive summer traffic to UDF
// The Solution
UDF’s seasonal Peaches & Peaches ice cream is their most popular flavor, with people ntensely awaiting its summer debut each year. We played off this anticipation by creating a bright and cheerful multimedia campaign with lots of whimsy and retro style called “Take a Trip to UDF.” It positioned the convenience store as a destination for summer road trips, with Peaches & Peaches being a must-purchase item at the recently-renamed DipSide ice cream counter. (“DipSide” was used in headlines to put the new name front and center.)
Because we were in a peak Covid summer, we created collage-style illustrations that took the product outdoors, making it feel integral to safe, summery activities.
![](https://recreationdallas.com/wp-content/uploads/2022/04/peach-bum.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/48-oz.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/hand-dipped-shake.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/48-oz.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/peach-2nd-dip-free.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/summer-of-UDF.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/u-drive-peach-freebie-v1.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/peach-malt-shake.jpg)
![](https://recreationdallas.com/wp-content/uploads/2022/04/UDF-dip-side.jpg)