Encourage consumers to switch the home security system via a direct response TV spot.

Most security brands use fear as a motivator; we chose to focus on a sense of comfort, resulting in what the client called, “the best creative asset they’ve ever received.” BrinksHome had also recently rebranded and didn’t have assets under the new brand guidelines, so while launching the new look and feel in the DRTV sales spot, we maximized our time on set by building an asset library of their expansive range of home automation products.