HiFi vs. LoFi Content: What's the Difference?

Difference Between ‘Hi-Fi’ and ‘Lo-Fi’ Video Content

With the rise of video content, social media has drastically changed in the past couple of years. The pressure to make video content has never been higher, and some content creators feel the heat. But, a little spark can lead to a great fire, and the gasoline is ‘hi-fi’ and ‘lo-fi’ content. Let us explain:

At Recreation, we think of video content as either ‘hi-fi’ or ‘lo-fi.’ When you think of ‘hi-fi,’ you believe high-quality, best of the best; that’s what ‘hi-fi’ videos are. While hi-fi content is visually beautiful and tells excellent in-depth stories, there is something special about the shareability of the everyday phone video.

With the boom of video content in the past several years (thanks to TikTok & Instagram Reels) and enhancements of phone cameras, video content is never easier to create. One of the most significant parts of ‘lo-fi’ content is the simplicity and relatability. ‘Lo-fi’ videos intend to connect with those casually browsing social and their preference to consume content; no one likes a blatant ad.

When creating content, it’s essential to consider a couple of different varieties; platform (Instagram, Facebook, TikTok), format (hi-fi vs. lo-fi), and how you plan to tell your story. Consider what you’re trying to communicate, your potential audience, your already loyal following, and what type of content is already performing well on your channels. Knowing the difference between ‘hi-fi’ and ‘lo-fi’ content and your audience will be the key to your success when crafting actual Reels.

Hi-Fi: Smarter Potatoes

Although this Hi-Fi Reel utilizes trending audio, it was edited outside the platform, giving it a higher production value.

Hi-Fi: Texas Custom Patios

Produced outside the platform, this Reel is nicely branded and does not follow a trend.

Lo-Fi: Laredo Taco Company

This Lo-Fi Reel uses trending content to portray a more authentic experience. 

 

View this post on Instagram

 

A post shared by Laredo Taco Company (@laredotacoco)

Lo-Fi: Main Avenue Creamer 

Here is an example of a Lo-Fi Reel using trending audio to bolster more engagement.

To learn more about video content on social media, check out our other article about how Vertical Video is King.

If you’re looking for a partner to help you integrate innovative strategies for your brand, contact us!

Article Written by:

Caitlin Critchlow

Content Strategist @ Recreation Dallas


The 80/20 Rule For Branded and Trending Social Media Video Content

Social Media strategies for small and large businesses alike have changed a lot in the past decade. During this time came an unwavering shift towards content creation and community building. It’s not just about posting compelling content anymore; it’s also about having that content relate to you and your brand. This rings true just as much with branded and trending content types.

By applying the 80/20 rule for trending and branded social media video content, you can engage your audiences differently to drive specific results. This is based on what type of content, the frequency and timing of the delivery, and the overall tone of your message.

Let’s take a look at how this works:

What is the 80/20 rule?

Coined by Italian economista Vilfredo Federico Damaso Pareto, the “Pareto Principle” or 80/20 rule asserts that “80% of the results you experience, come from 20% of the effort you’ve put in.”

Other examples include:

  • 20% of customers account for 80% of total profits
  • 20% of manufacturers supply 80% of the market
  • 20% of sales reps generate 80% of total sales

How does it apply to social media video content?

When it comes to TikTok & IG Reel content, this rule allows brands to communicate their values, while building additional rapport with their audiences. Therefore brands should consider that:

  • 80% of content should be Branded” 
  • 20% of content should be “Trending

What are the differences between branded vs. trending video content?

Branded video content is key to conveying to your audience the 3 W’s

  • Who you are
  • What you do
  • Why you do it. 

This particular content should show a brand’s mission, vision, services, or products. 

Including your brand’s colors, fonts, customer base, or employees is a great way to build a brand voice and establish your brand identity. The quality of this content is typically hi-fidelity and more evergreen in nature.

Think of a high-quality and produced commercial on television or anything that requires a large team, expensive budget, or relies on company branding.

Trending Video Content 

Content that falls in the category of trending is meant to spark a relevant conversation topic with its audience. Trending topics should be incorporated when there is an important element of timeliness involved and when an opinion or stance on the matter is absolutely necessary. Trending content can sometimes utilize a specific:

  • theme
  • editing style
  • filter
  • and/or audio 

that has recently experienced a surge of widespread popularity on the internet. Often times trends relate to popular movies, tv shows, or music. The quality of this content is typically lower, with fewer turnaround times, and only engages the audience for the duration of a trend’s lifetime.

Following and participating in trends help companies connect with their customers by appealing to popular interest.

Examples include following a TikTok trend using a certain sound or actions like “the ice bucket challenge.”

@homemadebrandicecream

27 pictures isn’t enough to show how much we love ice cream❤️ #27photochallenge #27photos #icecream #udf #cincinnati

♬ Swing Lynn – Harmless

@freeman.leonard

“Hmm, that’s a great question.” *turns off camera to Google an answer* Here’s a few pitfalls to avoid during remote interviews.#interviews #jobtips

♬ original sound – marcus perez

To summarize, you can apply the 80/20 rule to your social media video content by testing out trending or branded content before or alongside HiFi or LoFi formats to help achieve a diverse audience and reach.

If you’re looking for a partner to help you apply these strategies and create the right video content for your audience, contact us!