It’s old news that a majority of us consume video content through our phones, but did you know that those who fully adopt the screen real estate perform much better than traditional “widescreen” videos?
You can blame TikTok and Instagram Reels for that.
These developments have carried over to how we approach social media content. By shifting our focus to crafting engaging vertical video content for our clients, we’ve seen results that leave the concept of “static” content as a distant thing of the past.
To give you some perspective, TikTok is the 6th most popular social media platform on the market that engages its users with vertical video content. And as of now, TikTok is poised to overtake Youtube for the first time ever in terms of video content consumed.
- According to Hootsuite, TikTok is now the top app for consumer spending, surpassing Tinder for the top spot.
- Instagram Reels receive 22% more engagement than regular Instagram video posts
- Meta reports that up to 675.3 million users can be reached with ads on Instagram Reels
- TikTok users like connecting with brands, with 73% reporting that they feel a deeper connection to companies they interact with on the platform.
How our Clients Found Success with Vertical Video Content
We’ve seen immediate success for our clients when we made the switch. When comparing a few vertical videos against static/traditional content, one of our clients saw incredible reach from users in a span of just one week. Many of those who weren’t even following the brand.
If you’re looking to make a change or if you have any questions on how to get started, feel free to reach out to us on our website or by replying to this email!
