Develop a campaign to boost awareness of Homemade Brand Ice Cream’s new dairy-free options.

Because we were launching a new product line on a very limited budget, we built on the integrity of Homemade Brand’s parent company, United Dairy Farmers (UDF). Leaning into the “All-American Farm” historically championed by UDF, we created an integrated campaign called “Cream of the Crop,” based around a whimsical dairy-free farm for lactose-intolerant dessert lovers.