Drive summer traffic to UDF

UDF’s seasonal Peaches & Peaches ice cream is their most popular flavor, with people ntensely awaiting its summer debut each year. We played off this anticipation by creating a bright and cheerful multimedia campaign with lots of whimsy and retro style called “Take a Trip to UDF.” It positioned the convenience store as a destination for summer road trips, with Peaches & Peaches being a must-purchase item at the recently-renamed DipSide ice cream counter. (“DipSide” was used in headlines to put the new name front and center.)

Because we were in a peak Covid summer, we created collage-style illustrations that took the product outdoors, making it feel integral to safe, summery activities.

Create the Clayton Dabney “Love Luncheon” event theme and invitations.

Clayton Dabney is a non-profit organization that raises money for the families of children with terminal cancer. We maintained reverence for the cause while introducing a bright, heartfelt feel to the invitations and collateral pieces for the fundraising luncheon, which is meant to be an exciting celebration of the children, their families and the memories they share.

Update Boston’s look and feel across all touchpoints.

From gift cards to menus to a whole new approach to photography, we stayed true to Boston’s sports bar vibe, but gave it a much-needed injection of energy. This included using simplified graphics and bold language, and putting Boston’s fan-favorite comfort foods front and center.

Create an image to mark our 75th anniversary.

We produced a three-poster series that honored AA Cargo’s global shipping program by categorizing the industries served (Agriculture, Science & Technology, and Artistry) and creating iconography to represent the cargo associated with them.
The posters are permanently displayed at the American Airlines headquarters, and were also given as commemorative gifts to the company’s clients and hubs.

Produce a spot featuring Dallas Cowboys’ Quarterback Dak Prescott for 7-Eleven’s “Game Day Ready with 7-Eleven” campaign.

When other agencies couldn’t meet the requirements of the brief within the timelines of Dak’s schedule, Recreation stepped up to the challenge. The resulting spot, “Time to Train,” wasn’t just successful creatively, but also built the foundation of a positive working relationship between Dak (who loved and shared the spot) and 7-Eleven.
As a bonus, we created story content while on set, successfully navigating four separate content shoots in a single production day.

Launch the Pet Embark program

After American Airlines’ introduced new regulations for flying with pets, overwhelmed customers were bombarding AA Cargo with questions. To launch the explanatory program, we created a video that was entertaining while clearly breaking down the steps; we also provided all assets for an extended multimedia campaign that included paid social with an SEO focus. Using cute animals was a strategic way to keep viewers engaged with the detailed, complicated process.

Promote Homemade Brand Ice Cream’s shareability.

With competitors entering the Homemade Brand market, we needed to put a stake in the ground beyond the obvious “ice cream tastes good” angle. We created a multimedia campaign that brought the “Made to Share” tagline to life in a way that created an emotional reaction from the brand (not just TO the brand). According to our Video Completion Rates, Moms – our primary target – were convinced:

• • Facebook: 89% VCR (industry average is 30%)
  • Connected TV: 99% VCR (industry average is 89%)
  • Online video: 91% (industry average is 80%)

Help established lawyer Nathan Majors add more personality to his advertising.

We invented the Rock and Roll Lawyer. Our client’s side hustle is a popular Guns N’ Roses cover band, so we created a second persona to advertise to his fans, including branding, photography, and a tool kit of badass iconography. Ad placement was unconventional: in addition to print and outdoor, we also advertised in dive bars, clubs and music venues.

Create buzz around the resurgence of Clampitt’s holiday pop-up.

What better approach to a pop-up market than a pop-up invitation? Because the audience was agencies, studios and “paper people,” we created a 3D invitation that recipients would keep on their desks. Gold-foil stamped and shipped flat, the piece popped to life, showing off both Clampitt’s products and capabilities via a “fidgety” piece with information on all sides.

Encourage consumers to switch the home security system via a direct response TV spot.

Most security brands use fear as a motivator; we chose to focus on a sense of comfort, resulting in what the client called, “the best creative asset they’ve ever received.” BrinksHome had also recently rebranded and didn’t have assets under the new brand guidelines, so while launching the new look and feel in the DRTV sales spot, we maximized our time on set by building an asset library of their expansive range of home automation products.