United Dairy Farmers // “Take a Trip to UDF”

United Dairy Farmers // “Take a Trip to UDF”


// The Brief

Drive summer traffic to UDF

// The Solution

UDF’s seasonal Peaches & Peaches ice cream is their most popular flavor, with people ntensely awaiting its summer debut each year. We played off this anticipation by creating a bright and cheerful multimedia campaign with lots of whimsy and retro style called “Take a Trip to UDF.” It positioned the convenience store as a destination for summer road trips, with Peaches & Peaches being a must-purchase item at the recently-renamed DipSide ice cream counter. (“DipSide” was used in headlines to put the new name front and center.)

Because we were in a peak Covid summer, we created collage-style illustrations that took the product outdoors, making it feel integral to safe, summery activities.

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American Airlines Cargo // “Connected Worlds”

7-Eleven // “Time to Train with Dak


Clayton Dabney // Love Luncheon Invitation

Clayton Dabney // Love Luncheon Invitation


// The Brief

Create the Clayton Dabney “Love Luncheon” event theme and invitations.

// The Solution

Clayton Dabney is a non-profit organization that raises money for the families of children with terminal cancer. We maintained reverence for the cause while introducing a bright, heartfelt feel to the invitations and collateral pieces for the fundraising luncheon, which is meant to be an exciting celebration of the children, their families and the memories they share.

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American Airlines Cargo // “Connected Worlds”

7-Eleven // “Time to Train with Dak


Boston’s Pizza // Design Refresh

Boston’s Pizza // Design Refresh


// The Brief

Update Boston’s look and feel across all touchpoints.

// The Solution

From gift cards to menus to a whole new approach to photography, we stayed true to Boston’s sports bar vibe, but gave it a much-needed injection of energy. This included using simplified graphics and bold language, and putting Boston’s fan-favorite comfort foods front and center.

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Clayton Dabney // Love Luncheon Invitation

7-Eleven // “Time to Train with Dak


American Airlines Cargo // “Connected Worlds”

American Airlines Cargo // “Connected Worlds”


// The Brief

Create an image to mark our 75th anniversary.

// The Solution

We produced a three-poster series that honored AA Cargo’s global shipping program by categorizing the industries served (Agriculture, Science & Technology, and Artistry) and creating iconography to represent the cargo associated with them.
The posters are permanently displayed at the American Airlines headquarters, and were also given as commemorative gifts to the company’s clients and hubs.

AA Cargo is all about the mystrey of the plane’s cargo hold.

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Clayton Dabney // Love Luncheon Invitation

7-Eleven // “Time to Train with Dak


7-Eleven // “Time to Train with Dak”

7-Eleven // “Time to Train with Dak”


// The Brief

Produce a spot featuring Dallas Cowboys’ Quarterback Dak Prescott for 7-Eleven’s “Game Day Ready with 7-Eleven” campaign.

// The Solution

When other agencies couldn’t meet the requirements of the brief within the timelines of Dak’s schedule, Recreation stepped up to the challenge. The resulting spot, “Time to Train,” wasn’t just successful creatively, but also built the foundation of a positive working relationship between Dak (who loved and shared the spot) and 7-Eleven.
As a bonus, we created story content while on set, successfully navigating four separate content shoots in a single production day.

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Boston’s Pizza // Brand Development

American Airlines Cargo // “Connected Worlds”


American Airlines Cargo

American Airlines Cargo // “Pets Take Flight”  (Pet Embark)


// The Brief

Launch the Pet Embark program

// The Solution

After American Airlines’ introduced new regulations for flying with pets, overwhelmed customers were bombarding AA Cargo with questions. To launch the explanatory program, we created a video that was entertaining while clearly breaking down the steps; we also provided all assets for an extended multimedia campaign that included paid social with an SEO focus. Using cute animals was a strategic way to keep viewers engaged with the detailed, complicated process.

Consumers tend to be undereducated on the process of traveling with pets,

which leads to negative experiences that are attributed to the airline.

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Nathan Majors, Attorney at Law // “The Rock ‘N Roll Lawyer”

Clampitt Paper Co. // “Holiday Pop Up Invitation”


Homemade Brand Ice Cream // “Made to Share”

Homemade Brand Ice Cream // “Made to Share”


// The Brief

Promote Homemade Brand Ice Cream’s shareability.

// The Solution

With competitors entering the Homemade Brand market, we needed to put a stake in the ground beyond the obvious “ice cream tastes good” angle. We created a multimedia campaign that brought the “Made to Share” tagline to life in a way that created an emotional reaction from the brand (not just TO the brand). According to our Video Completion Rates, Moms – our primary target – were convinced:

    • Facebook: 89% VCR (industry average is 30%)
    • Connected TV: 99% VCR (industry average is 89%)
    • Online video: 91% (industry average is 80%)

As part of a multimedia campaign leveraging moments that are “Made to Share,” we maximized our time on set by

creating a library of still photography assets.


Nathan Majors, Attorney at Law

Nathan Majors, Attorney at Law // "The Rock ‘N Roll Lawyer"


// The Brief

Help established lawyer Nathan Majors add more personality to his advertising.

// The Solution

We invented the Rock and Roll Lawyer. Our client’s side hustle is a popular Guns N’ Roses cover band, so we created a second persona to advertise to his fans, including branding, photography, and a tool kit of badass iconography. Ad placement was unconventional: in addition to print and outdoor, we also advertised in dive bars, clubs and music venues.

It was important to find a balance between professionalism and badassery, which was accomplished through bold colors, striking photography, and sharp, ownable iconography.

It was important to find a balance between professionalism and badassery, which was accomplished through bold colors, striking photography, and sharp, ownable iconography.


Clampitt Paper Co

Clampitt Paper Co // "Holiday Pop-Up Invitation "


// The Brief

Create buzz around the resurgence of Clampitt’s holiday pop-up.

// The Solution

What better approach to a pop-up market than a pop-up invitation? Because the audience was agencies, studios and “paper people,” we created a 3D invitation that recipients would keep on their desks. Gold-foil stamped and shipped flat, the piece popped to life, showing off both Clampitt’s products and capabilities via a “fidgety” piece with information on all sides.

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Nathan Majors, Attorney at Law // “The Rock ‘N Roll Lawyer”

Nathan Majors, Attorney at Law // “The Rock ‘N Roll Lawyer”


Brinks Home

Brinks Home // "Security for Life"


// The Brief

Encourage consumers to switch the home security system via a direct response TV spot.

// The Solution

Most security brands use fear as a motivator; we chose to focus on a sense of comfort, resulting in what the client called, “the best creative asset they’ve ever received.” BrinksHome had also recently rebranded and didn’t have assets under the new brand guidelines, so while launching the new look and feel in the DRTV sales spot, we maximized our time on set by building an asset library of their expansive range of home automation products.